A business plan is essential to developing an IGA before launching the project. The idea is to create revenues for the communities, and it is necessary to bring a business vision for the project to be successful. Indeed, a company would not start without an identified final client, so why should NGOs skip this crucial step. These homestay projects in Cambodia could have worked with a different approach. Considering the issue of accessibility, this is necessary to make the site attractive by proposing a unique experience that does not stop at the homestay. While thinking about who your tourist will be, we can offer tailored experiences based on local life that will trigger the trip, such as a fishing class, a cooking class, or a day of immersion with an artisan... The ideas can be numerous. The goal is to identify the elements that will trigger the purchase from our final customer. However, this is only possible if you know your customer and market. That doesn't only mean a simple segmentation. Still, you must consider your customer as a whole by including his emotions, passions, and convictions by going beyond the basic framework of age, sex, and geography. A specific persona will save you a lot of time in terms of adapting your product to meet a need and communication. Applying the funnel concept will make it easier for you to sell and communicate directly with the right customer.  I used this metaphor to my sales team to explain the purpose of knowing your customer: At night, in a house, you don't know, it's complicated to move around to find water, for example. You're going to bump into the wrong door and take a long time to get water. But if we know the house well, our way will be simple and direct. Eventually, his homestay projects attracted some clients, but they have not directly diverted communities from forest clearing and poaching. According to Sangai, customer experience is the key to successful business development. If you plan to learn more, we can help! Emeline Beneult, 21/07/2022

I met many communities during my experience in the W National Park in northern Benin. Most of them had received training and equipment and could produce. A group of women in the north impacted me. They could produce peanut oil. However, for several years the lack of customers had stopped the machines. They only made their consumption. I asked why do you think it didn't work? Their answer was a buyer's problem. When designing a Revenue Generating Activity idea, marketing, and the end customer are often omitted. While from an entrepreneur's point of view, there are two options: creating or meeting a need. To begin their strategy, I advise NGOs and public organizations to think first according to Simon Sinek's Golden Circle concept . To summarize the idea, according to him, consumers do not buy a brand's products but rather the reason they created the company. Hence to think like this: Why -> How -> What Why: What are the purpose and motivation? How: How do you implement yours Why? What: What product or service does the company manage to answer its why? For most IGAs, the starting point is often the What. If we take the example of the women and the peanut oil placed in the Golden Circle: